Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity
A project to understand the needs of creators, highlight and experiment with replicate-able models that help independent artists make a living from their creativity. We'll explore the use of a number of online and tech tools and offerings of scarce goods & unique experiences to discover fans and the merchandise / performances that they want.
“By focusing on flexibility, openness, and collaboration, musicians can guide their expenditures of time and money for maximum effectiveness.”
“…a new business model for every piece of content you release.”
“I think people are naturally curious and want to know where the products they buy are coming from. It is satisfying and fulfilling to have that relationship between the creator and the customer. That’s hard to achieve with a box sitting on a store shelf.”