Creators' Freedom Project

Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity

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Great guerrilla-war tactics by author Brendan Leonard to engage with fans of his book by putting them in mainstream bookstore shelves that didn’t carry his book, left with one-off handmade drawings. I’ve seen Alexis Ohanian do this with his inspiring Without Their Permission book, but from Leonard, it looks like Ohanian wasn’t the first to hustle — standing on the shoulders of marketing giants has its benefits!

" By gifting a small and somewhat random number of viewers of a small film, suddenly you have a flurry of attention being paid where otherwise there might be little."

I don’t think the future is blockbusters OR niche, it’s both. Fringe artists will continue being fringe. Pop music will be a Hunger Games-like fight to the top because there can only be one #1. And that leads to another of my motives for releasing data: with all the commentary that seems to say “get big or get out”, I want to say that small can be good and to encourage all those weirdos who make good art to keep at it.

Another inspirational post from Ari Herstand on Digital Music News about musicians that are making a real living by leveraging their creativity and strategic use of today’s technology.

7 useful tips and observations from Jason Howell’s successful music album crowd-funded campaign.

Thoughtful post by Rob Pegoraro on the Project DisCo site about Spotify’s steps to help music artists understand what “a listen” on their streaming service means. Additionally, the service’s new analytics platforms will enable creatives the ability to begin to market directly to their listeners and eventual fans.

I’ve written about this before, but as more listeners transition to using on-demand streaming radio from traditional broadcast radio, platforms like Spotify will become more useful to music artists. Not just as a source of revenue, but as a real way to build relationships with their listeners. Today, the artist sees no real information about who is listening to their music. Unless you’ve been using a service like Grooveshark that’s provided this kind of info to musicians signed up for their service for some time. Radio provides “sample” information, but that data isn’t exactly as precise or useful as say information you’d see from your website traffic analytics.

The added future benefit of being able to build a direct-to-fan store right inside where your fans are listening is a great opportunity that really hasn’t been provided by an online streaming service, to date. 

Great read. Moby talks distribution & fan remix opportunities with BitTorrent, piracy and opinions on the weather, and building relationships with listening fans using everything the Internet has to offer.

Jonathan Coulton, Musician - XOXO Festival (2013) (by XOXO Festival)

If you read this blog and don’t know Jonathan Coulton, you should. He is very much a reason I started Creators’ Freedom Project.

JoCo is inspiring and a shining example of the way forward for creatives — and small businesses. When he says “niche,” I hope you think “my awesome supporters.”

Michael Robertson @mp3michael builds a Radio Search Engine — how will you use it? [VIDEO]

Super useful tool for searching for radio play trends — of course developed by that tech Gordian-knot cutter Michael Robertson

(via New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters)

#wtpnashville Many thanks to Alexis Ohanian for a great discussion at the Nashville Entrepreneur Center. #wtp

(via Reddit co-founder encourages Nashville startups to look beyond Silicon Valley | The Tennessean | tennessean.com)

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