Flexi Disc Balloon Launch for Jack White - Freedom At 21 (by OfficialTMR)
We talk a lot about artists needing to provide more one-off unique or “scarce” goods for their super fans. You can’t get more scarce than a flexi-disc sent via a biodegradable latex helium balloon.
It’s super unique, the balloon distributed discs will be a hot item when they’re eventually recovered, and the instructions on how to tell the rest of the world via social media will help to spread the word about the record since the actual release of the album is the next week.
hat-tip to Dave Delaney.