There is no marketing trick. There is human...

Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity

A project to understand the needs of creators, highlight and experiment with replicate-able models that help independent artists make a living from their creativity. We'll explore the use of a number of online and tech tools and offerings of scarce goods & unique experiences to discover fans and the merchandise / performances that they want.

“There is no marketing trick. There is human connection, and you can’t fake it. It takes time and effort and, most importantly: you have to actually LIKE it, otherwise you’ll be miserable.”