Hard Rock Cafe Announces Boutique Label: Four Lucky Bands To Receive $25,000 And All The Money They Can Earn

Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity

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Hard Rock Cafe Announces Boutique Label: Four Lucky Bands To Receive $25,000 And All The Money They Can Earn

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1 year + $100K + booking agent + tour van split among four bands = very neat experiment.

Question: what will Hard Rock be doing to help the bands strategically build a fan base (and the demand for the band)? Or will the hype of being a Hard Rock band be enough to generate enough attention to sustain a band?