Pomplamoose’s Jack Conte talks with the Hypebot’s Upward Spiral Podcast on the artist’s successes and failures. It is a refreshingly honest conversation with an artist who is brutally honest about what works and what hasn’t for him.
While Jack importantly emphasizes that no one will work for all artists, he does talk about a number of strategies, like leveraging covers songs with videos, trying to plan ahead with search engine optimization, and knowing your result with data analytics. He talks about Pomplamoose “blasting all channels” with updates, with an emphasis on important and content-rich updates, on many different social media & email platforms as they can, while still knowing that they won’t reach everyone. As pioneers of promoting their video-song on Youtube, it was interesting to hear that for Pomplamoose, they consider their videos to be the promotion or “packaging” for their music.
There’s some great discussion near the end about electronic dance music, or EDM which Jack is very excited about — both as an music artist having a new “palette” to work from, and what its cost of creation could do to the music market.
Great work to Hypebot, Kyle Bylin, and Jason Spitz for a great podcast episode! Don’t forget to subscribe.