Google searches are about to make it much easier for readers to follow authors online. Next to a set of search results, you may begin to see the writer’s name, along with a Google+ “Add to circles” button beside them. This will not only let readers find more of what their interested in from their favorite writers, but also allow authors to find out who is following them, and hopefully engage more with readers in the process.
Service and mobile app Booktrack lets readers add a soundtrack to the ebook their reading. The first time I’d heard of a book soundtrack was Gavin Mikhail’s soundtrack to “Between Shades of Gray” which I thought was very innovative. While books and music and movie soundtracks have been around for quite some time, I think the mobile ebook environment could give artists new opportunities to brand and associate their creativity with authors. Seems like a win-win-win for the artist, the author, and the reader / listener.
If the video shows the future, we’re not far off from it today. Some of these features already exist or could be expanded upon in current ebook readers. Most already let you look up a word and learn more about the topic using an internet search engine. Mobile apps like Flipboard aggregate your friend’s content so you can share and see their interests. The last example, “Alice,” buries interactive “easter-egg” chapters into a novel. Not only can it be more entertaining for the reader, but it allows authors more flexibility in the creative ways they can tell the story. It potentially also gives the author a way to find their super fans.