Matador Records’ artists Belle and Sebastian are set to release their new album entitled Write About Love Oct. 12. Purchasers of the new album will receive more than just 43 minutes and 21 seconds of thoughtfully written poppie-goodness, they will have the opportunity to connect directly with the band in special way.
Album copies included a unique code to be entered at a website that asks the fan to write 300 words about love. From the submissions, the band will pick a winner, and Belle and Sebastian’s lead singer-songwriter Stuart Murdock will come to the winner’s town to hang out for an afternoon. Even more awesome is that Murdock will write a song about the winner which will be released on a special 7” record next year!
Clearly the band and label are trying something very interesting with Write about Love's contest that could be very engaging for fans. It's a chance for many fans to have a bit of interaction with the band by submitting their thoughts on “love,” but for one lucky fan, a chance to chill with a key figure of Belle and Sebastian, and be a permanent part of the band's song-history.
Belle and Sebastian’s contest is a very interesting one that pushes a number of strategies for the band (presuming they were thinking about it strategically, instead of just offering a great opportunity to interact with fans). A few points: