Creators' Freedom Project
Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity
A project to understand the needs of creators, highlight and experiment with replicate-able models that help independent artists make a living from their creativity. We'll explore the use of a number of online and tech tools and offerings of scarce goods & unique experiences to discover fans and the merchandise / performances that they want.
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3 posts tagged viral
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Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.
The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.
This turns Tumblr users into editors and curators in addition to content creators.
”Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes
Tumblr an amazing free tool (blog or website replacement) that lets others spread the word about your art. The barriers to posting content — written word, photo, video, repost of someone else’s post— are incredibly low. No other blogging platform is as easily syndicatable and spreadable as tumblr.
CFP runs on Tumblr.
Creativity needs Tech, Tech needs Creativity
You’ve heard it said time and time again from parties in each camp — those who create need those who technologically innovate and vice versa. It’s not new — a whole industry was built on the ability to record a live performance.
Here’s a day example of it, today. You have probably seen the video of what happened when Atomic Tom had their instruments stolen and they improvised and used four iPhones with music apps to perform their music (on the NYC Subway, no less).
To date, the video has received almost 2 million views since October 14th when it was uploaded (not including the at least five other recordings of the same performance captured by other people with camera phones on the subwayand uploaded to YouTube), is the #4 Top Rated Music Video and the #9 Most Discussed Music Video on YouTube this week. Presumably because the band put links to where to buy their music, since the video, the band’s single “Take Me Out” hit 83 on the iTunes Chart and the Band’s first album hit iTunes Top 10.
This performance wasn’t improvised by the band, it was developed, directed, and thoughtfully put together by the guitarist’s younger brother. It was a great move as clearly the band has received a lot of attention from their fans and others (like me) who would maybe have never heard of them.
But this post isn’t just about a successful viral video, it’s about the relationship of creativity and innovative tech.
