Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.
The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.
This turns Tumblr users into editors and curators in addition to content creators.
Tumblr an amazing free tool (blog or website replacement) that lets others spread the word about your art. The barriers to posting content — written word, photo, video, repost of someone else’s post— are incredibly low. No other blogging platform is as easily syndicatable and spreadable as tumblr.
You’ve heard it said time and time again from parties in each camp — those who create need those who technologically innovate and vice versa. It’s not new — a whole industry was built on the ability to record a live performance.
Here’s a day example of it, today. You have probably seen the video of what happened when Atomic Tom had their instruments stolen and they improvised and used four iPhones with music apps to perform their music (on the NYC Subway, no less).